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BSB60520- Advanced Diploma of Marketing and Communication

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Overview

A course for individuals looking to excel in senior marketing and communication roles. This qualification focuses on developing advanced strategic and analytical skills necessary for crafting and executing comprehensive marketing strategies. Students will gain expertise in market research, campaign management, and stakeholder engagement, ensuring they can lead and influence marketing initiatives effectively. Ideal for marketing professionals seeking to advance their careers, this course combines theoretical insights with practical applications to prepare graduates for leadership positions in the dynamic field of marketing and communication.

Why study with Career Calling Education (CCE)

At Career Calling Education, we are committed to providing you with a personalised learning experience. As an online education provider in Australia, our classes are designed to be small, ensuring you receive the individual attention you deserve. You will be paired with a dedicated trainer who will be your guide throughout your studies. Our trainers are ISO-certified auditors with extensive auditing, risk management, project management, and compliance backgrounds. Our trainers are not only experts in their fields but also passionate about helping you succeed. They will offer personalised support, answer your questions, and provide valuable feedback on your progress. With their guidance and your dedication, you will gain the skills and knowledge needed to achieve your career goals.

Admission requirements

18 years old and above at the time of enrolment
Year 12 or equivalent
LLN skills demonstration according to “Language, literacy and Numeracy requirements” levels identified
Student must have access to Computer, Internet and Printer or e-printer
Student must be able to enrol, participate and complete the online course
Pre-training review

Entry Requirements

Entry to this qualification is limited to those who:

Have completed BSB52415 Diploma of Marketing and Communication

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Have four years equivalent full-time relevant work experience.

Fees and charges

$2200 (the charges include the training and assessment resources)

Intake dates

Course outcomes

Upon completion of the course, students will gain:

Strategic Marketing Development: Skills to create and implement effective organisational marketing strategies.
Process Management: Expertise in managing and optimising marketing processes within an organisation.
Comprehensive Planning: Ability to develop detailed marketing plans and campaigns.
Market Research Proficiency: Conduct and manage market research to inform strategic decisions.
Innovative Marketing Solutions: Develop innovative marketing approaches and digital strategies to stay competitive.

Pathways

Into the course:

Completion of BSB50620 Diploma of Marketing and Communication or other Diploma courses from other training providers.

Out of the course:

Students who successfully complete this qualification may pathway into higher education courses.

Employment pathways/possible career outcomes

Graduates may find employment as follows:

Communications Lead
Advertising Lead
Public Relations Manager

Assessment methods

Formative:

observations in a simulated assessment environment
quizzes/multiple choice tests
research projects
tests – written or practical
verbal questioning
work samples
written assignments or short answers.

Summative:

Written assessment (Short answer questions) and Skills Test/Project

Support services

Career Calling Education provides academic support. Please contact us for more information regarding all our support services.

Recognition of Prior Learning (RPL)

At Career Calling Education, we truly appreciate the significance of your prior learning and experience. If you think you qualify for Recognition of Prior Learning (RPL) to receive credit for your existing skills and knowledge, kindly reach out to us at info@careercalling.edu.au before you enrol with us. We will review your RPL application and offer recommendations on your eligibility.

Flexible Learning Options

We understand that everyone has unique learning needs. That’s why we offer flexible delivery methods, allowing you to complete the course at your own pace within 23 months. Our online delivery provides a supportive and engaging learning environment accessible from anywhere.

Affordable Investment in Your Future

We believe in making education accessible and affordable. For just $2200, you can unlock a world of opportunities in marketing and communication. Invest in yourself and watch your career soar!

Payment options

Payment via Stripe or PayPal upon enrolment.

Invoice Option: Pay in up to 4 monthly instalments. Initial payment not to exceed $1,500. Remaining fees due after course start, with due date specified on invoice.

Complaints and appeals processes

Please read our RTO’s complaints and appeals processes for more information.

Third-party arrangements

We do not have any third-party arrangements.

Funding or subsidy information (if applicable)

Our courses are currently not eligible for government funding or subsidies, please contact us for more information.

Core Units

Elective Units

Note for the students:

Fees and Charges: Additional Information

While our course fee of $2200 covers the cost of training and assessment resources, there are some additional expenses that students are responsible for:

1. Digital devices:

Students are expected to have their own digital devices, such as a laptop, desktop computer, or tablet, to access the online learning materials and complete assessments.
The device should have a reliable internet browser, such as Google Chrome, Firefox, or Safari, and be able to run word processing software like Microsoft Word or Google Docs.
It is the student's responsibility to ensure their device is compatible with the learning management system and has the necessary specifications to support online learning.

2. Internet connection:

As this is an online course, students must have a stable internet connection to access learning materials, participate in virtual classes, and submit assessments.
The cost of internet connectivity is not included in the course fee and must be borne by the student.
We recommend a minimum internet speed of 5 Mbps for a smooth learning experience

3. Textbooks and additional learning resources:

While we provide comprehensive training and assessment resources, students may be required to purchase additional textbooks or learning materials depending on the course requirements.
Information about any additional textbooks or resources will be provided prior to enrollment, and students are responsible for purchasing these materials separately.

4. Stationery and printing:

Students are expected to have basic stationery items, such as notebooks, pens, and pencils, to take notes during virtual classes and complete written assessments.
If any assessments need to be printed, the cost of printing is the student's responsibility.

5. Software and applications:

Depending on the course, students may need to install specific software or applications to complete assessments or participate in practical activities.
The cost of purchasing or subscribing to these software or applications is not included in the course fee, unless otherwise specified.

6. Professional certification or membership fees:

Some courses may prepare students for professional certifications or memberships offered by external bodies.
The cost of applying for these certifications or memberships, as well as any associated examination fees, is the student's responsibility and is not included in the course fee.

Please note that this list is not exhaustive, and there may be other incidental expenses depending on the specific course and individual student needs. We encourage students to review the course information carefully and contact us at info@careercalling.edu.au if they have any questions about additional costs.

RTO Code: 45459

Address:

12 Excelsior Heights, Craigieburn, Victoria 3064 Australia

Business Hours:

Mon – Sat: 9AM – 7PM